The operating system for rental businesses

Rental operations, under control.

CtrlAsset connects fleet, bookings, finance, compliance, documents, listings and operational risk into one clear operating system for modern rental teams.

Built for fleet operatorsMulti-location ready Audit-ready trail
app.ctrlasset.com / dashboard

Fleet util.

78%

+4.2% wk

Bookings

142

+12 today

Net cash

£86,420

+£12.1k

Risk alerts

3

2 high

Bookings — last 12 weeks

London · Manchester · Bristol

W1W2W3W4W5W6W7W8W9W10W11W12

Vehicles unavailable

  • BMW 3 Series · LR21 ABCService
  • Ford Transit · MN70 DEFDamage
  • Audi Q5 · BD22 GHICleaning

Documents expiring

  • MOT — 4 vehicles14 days
  • Insurance — Fleet B28 days
  • Operator licence62 days

Fleet utilisation

78%

+4.2% wk

Risk alerts

3 open

2 high

The operational chaos most rental teams live with
  • Spreadsheet-driven operations
  • Disconnected booking calendars
  • Unclear vehicle readiness
  • Manual finance reconciliation
  • Compliance blind spots
Why CtrlAsset

Built for the way rental operations actually run.

An operating system designed around how fleets, bookings and finance move together — not bolted on after the fact.

  • One source of operational truth

    Stop reconciling spreadsheets and tabs. Every booking, vehicle and document lives in one place.

  • Real-time fleet visibility

    Know what’s on hire, what’s ready, and what needs attention — across every location.

  • Finance connected to bookings

    Deposits, settlements and net movement linked directly to the activity that produced them.

  • Compliance before it escalates

    MOTs, insurance, licences and driver checks surfaced ahead of expiry — not after.

  • Documents linked to records

    Every contract, certificate and customer file connected to the right vehicle, booking and team.

  • Role-based control

    Give your team the right access, with a clean audit trail for every operational change.

Platform

One platform, every operational surface.

Switch between modules to see how CtrlAsset gives your team a single, connected view of the operation.

CtrlAsset · Dashboard

app.ctrlasset.com

Operating view

Fleet utilisation

78%

+4.2% wk

Bookings

142

+12 today

Net cash

£86,420

+£12.1k

Risk alerts

3

2 high

Bookings — last 12 weeks

London · Manchester · Bristol

W1W2W3W4W5W6W7W8W9W10W11W12
Dashboard · live operational signal across your fleet

Dashboard

Operational truth, at a glance.

See utilisation, bookings, cash movement, and risk in a single view.

Connected workflow

When one part changes, the rest stays aligned.

CtrlAsset keeps the entire operational chain in sync — from fleet status all the way through to your Control Room.

  1. Fleet
    Vehicle status updated
  2. Availability
    Slots adjusted
  3. Booking
    Reservation confirmed
  4. Deposit
    Funds tracked
  5. Finance ledger
    Cash movement posted
  6. Compliance
    Expiry risk checked
  7. Control Room
    Signal surfaced

A status change at the source ripples through the operation.

Control Room

The operational pulse of your business.

Fleet health, booking activity, finance signals and risk alerts — with date filters and exportable reports for leadership and audit.

  • Fleet health score
  • Booking velocity
  • Finance health
  • Risk alerts
  • Date-range filters
  • Exportable reports
app.ctrlasset.com / control

Fleet health

92%

Booking velocity

+18%

vs last 30d

Finance health

A−

Risk alerts

3

Operational pulse

Last 14 days

W1W2W3W4W5W6W7W8W9W10W11W12

3 vehicles below readiness threshold

Manchester · 2 awaiting service, 1 awaiting documents

Export operational report — PDF, CSV
Built for rental operators

From single-site startups to multi-location fleets.

If your operation looks like one of these, CtrlAsset fits without bending your process.

Independent rental businessesSingle-site teams getting organised
Multi-location operatorsVisibility across sites and fleets
Specialist vehicle hireComplex assets, clearer control
Commercial vehicle hireVans, business hire and working fleets
Growth-stage rental startupsScaling from manual to managed
Operators leaving spreadsheets behindReplacing tabs with one system
Pricing

Plans that grow with your operation.

Organisation-based pricing — built around vehicles, seats and the modules you need.

Starter

For small teams getting organised

  • Core fleet and booking control
  • Customers and documents
  • Basic compliance visibility
Most popular

Pro

For growing operators connecting finance and operations

  • Everything in Starter
  • Finance, Cashflow Matrix and Control Room
  • Listings and advanced compliance

Enterprise

For larger teams needing scale and governance

  • Everything in Pro
  • Custom vehicles, seats and storage
  • Governance, onboarding and integrations discussion
Ready when you are

See your operation, in control.

A 30-minute walkthrough of CtrlAsset's operating view — fleet, bookings, finance, compliance and readiness in one connected system.

No credit card. 30-minute demo with our team.