Plans that grow with your operation.
Organisation-based pricing — built around vehicles, users, storage and the modules you need. Prices exclude VAT.
Starter
Core control for small operators.
£790 annually · two months free
Built for
Small operators
Included limits
- 5 vehicles
- 1 included user
- 1 GB storage
- Unlimited bookings, subject to fair use
- Fleet and vehicle management
- Bookings and availability
- Customer management
- Compliance records
- Documents
- Dashboard and standard reports
- MFA and core security controls
- Self-service onboarding
Pro
Full operational and financial control.
£2,490 annually · two months free
Built for
Growing operators
Included limits
- 30 vehicles
- 5 included users
- 25 GB storage
- Unlimited bookings, subject to fair use
- Everything in Starter
- Finance and Cashflow Matrix
- Vehicle Profitability
- Control Room
- Risk and expiry intelligence
- Readiness workflows
- Full Staff management
- Reports through Finance and Control Room
- Guided asynchronous onboarding
Enterprise
For larger operators with custom requirements.
More than 100 vehicles or 15 users? Talk to us.
Built for
Custom scope
Sales-led scope
Custom vehicles, users and storage. Scoped with you around fleet size, locations and governance needs.
- Everything in Pro
- Custom vehicles, users and storage
- Larger-fleet operating model
- Multi-location support discussion
- Enhanced reporting discussion
- Migration and implementation support
- Governance and onboarding support
The operational baseline.
The same foundation underneath Starter, Pro and Enterprise.
Organisation-based setup
Configured around your operation, not per individual seat.
Fleet, booking & document foundations
The operational core is included in every plan.
Role-aware access
Team members see what they need, scoped to their role.
Demo-led onboarding
We walk your team through CtrlAsset on real fleet examples.
Your operation’s system of record
Your fleet, bookings and documents stay yours.
Grow within your plan.
Add vehicles, users or storage as your operation grows. Add-ons follow the same two-months-free discount on annual billing.
Vehicle packs
Expand fleet capacity in five-vehicle packs.
+5 vehicles
£25/mo·£250/yr
Max 3 packs
+5 vehicles
£20/mo·£200/yr
Max 14 packs
Additional users
Add teammates as your operation grows.
+1 user
£15/mo·£150/yr
Max 3 users
First paid seat unlocks Staff Lite
+1 user
£10/mo·£100/yr
Max 10 users
Storage
Room for documents, images and attachments.
+5 GB
£5/mo·£50/yr
+5 GB
£5/mo·£50/yr
+25 GB
£20/mo·£200/yr
Optional services.
For operators who need help importing data or setting up workflows.
Basic Vehicle Import
From £149Up to 100 vehicles using the supported CSV template. Includes one validation and resolution pass.
Extended Vehicle Import
From £399For 100–500 vehicles with mapping and deduplication assistance. Final price depends on data quality and complexity.
Historical Bookings Import
From £249 Starter / £199 ProFor supported booking structures and defined date ranges.
Structured Live Onboarding
£299 add-onIncludes a 60-minute live implementation workshop, configuration guidance and a 14-day asynchronous follow-up window. Pro annual customers: one Structured Live Onboarding Package included.
Pricing assumes data is supplied using the supported template and is reasonably complete. Cleansing, restructuring, duplicate resolution or additional migration work will be quoted separately.
What’s included in each plan.
Common questions about CtrlAsset.
Not sure which plan fits?
Book a demo and we’ll help you scope the right plan for your operation.
No credit card. 30-minute demo with our team.